JP Energy Partners Selects SmartTouch as Its Agency of Record
Innovative Southwest Propane Company Turns to Interactive Marketing Agency in Austin to Provide Brand Consolidation Expertise and Deliver Integrated Sales and Marketing Solutions
Austin, TX – May 3, 2011 – SmartTouch Interactive®, a marketing automation and CRM software solutions and services company, announced today that JP Energy Partners, an innovator in delivering propane in Texas, Oklahoma and New Mexico, has chosen the company to be its agency of record. SmartTouch will facilitate both JP Energy’s traditional marketing needs as well as help the company introduce interactive innovations in marketing customer delivery to position them to acquire new business and sustain market leadership.
SmartTouch will assist JP Energy with establishing uniformity across the multiple brands it has acquired and promotions across its four target markets, residential, commercial, industrial and wholesale. JP Energy will also leverage the SmartTouch interactive sales and marketing solutions, including the SmartTouch Platform.
“Given our record of acquisitions and our continued plans to grow the business, we took a very deliberate and careful approach to selecting a marketing firm with strengths in both traditional brand and interactive marketing,” said Chris Hill, Senior Vice President of Business Development, JP Energy Partners. “We chose SmartTouch Interactive, to leverage the organizations interactive sales and marketing expertise to sustain and grow our market leadership position.”
JP Energy Partners owns retail operations under the name Pinnacle Propane in the San Antonio, Austin and Harlingen areas, as well as 18 community propane systems under the name Alliant Gas LLC throughout the Texas Hill Country. The company also owns and operates Propane Direct Enterprises (Propane Direct), based in Oklahoma City and has retail propane operations in West Texas, New Mexico and Oklahoma, servicing more than 10,000 customers in these states. JP Energy Partners also owns and operates Wylie LP Gas in West Texas.
“We are tremendously excited about the opportunity to work with such a dynamic company on the forefront of innovating the marketing of propane delivery,” said Alan Daniel, CEO and co-founder, SmartTouch Interactive. “JP Energy Partners is a unique organization with a diverse set of sales and marketing needs. We look forward to helping them establish their brand presence and building powerful interactive sales and marketing programs that support their future acquisition goals.”
About JP Energy Partners
JP Energy Partners LP is an Irving, TX based Master Limited Partnership that was formed by CB Capital, LLC to pursue opportunities in the propane industry. The ownership and management team of JP Energy Partners brings extensive experience and a history of success in the energy business and the real estate development business.
About SmartTouch Interactive®
SmartTouch Interactive, formerly known as DemandGen Partners, helps firms that require a multi-touch sales cycle create a demand for products and services and grow their business with customized, interactive lead generation programs and a lead cultivation CRM solution. Backed by 30 years of experience in developing lead generation programs for 100s of clients, SmartTouch sets a new standard with lead generation programs and a CRM solution that integrates sales and marketing automation in one platform, SmartTouch.
Posted: May 2, 2011